Marketing Without A Budget

How to Spend Strategically to Grow Revenue and ‘Cash Out’ using the Communities and Membership Model

About The Book

The Book Marketing Without Budget is a no-holds-barred, well -researched and contextual book with relevant case studies authored by Market-Creating Operators and Experts with the goal of guiding its readers on HOW TO SPEND STRATEGICALLY in order to GROW REVENUE AND ‘CASH OUT’ using the COMMUNITIES AND MEMBERSHIP MODEL.

The Book is a relevant resource for Business Owners, Marketing Experts, Premium Buyers, Active Shoppers, Product Owners, Service Providers and those generally curious about the outcomes of marketing and how communities and memberships work.

About The Authors

Sam Obafemi

Popularly called 'The Octopus' due to his primary preoccupation as a problem-solving specialist, SAMUEL OBAFEMI has carved a niche for himself in the Strategy & Operations industry, especially for SMEs. With almost 2 decades' experience developed via working in several industries: Manufacturing, Oil and Gas, ICT, and Payment Card infrastructure, Samuel has a huge repertoire of resources that forms the bedrock of solutions. Samuel Obafemi holds several certifications for several areas of expertise. He is an alumnus of the prestigious University of Business Innovation and Sustainability (UBIS), Switzerland where he bagged his Masters in Business Administration. He also bagged an MSc in Management from the College De Paris, France and he is currently a Doctoral Candidate in Business Administration at University of Business Innovation and Sustainability (UBIS), Switzerland.

Othman Abdulrasheed

AKA King Of The North is a Business Consultant, Coach, Author and Speaker. He is an Official Member (2022) of The Forbes Coaches Council and Doctoral Candidate, SBS Swiss Business School, Kloten Switzerland. Othman is the host of the popular BOSS WORKSHOP where he helps business owners DISCOVER strategies to increase their revenue, DEPLOY systems and structure so they can DOMINATE their market.

Kizito Chris-Chidi

is a seasoned Business Operator, Venture Builder and Business Growth Expert. He is a Venture Fellow at Dream VC UK (, a Leading Investor Accelerator program with an acceptance rate of <12% (Harvard is 3.5%), whose alumni have gone on to join top global venture firms collectively managing $1.1 billion in Assets Under Management. He is the Pioneer Director for Strategic Partnerships at Cerca Africa (, a leading pan-African Business Support Community Solutions Company. Kizito at the time of co-authoring this book was also a Senior Special Assistant on Strategy and Operations to a serving Commissioner of The Federal Republic of Nigeria (2023-2027). He is a strong advocate of Leveraging Memberships and Communities for Growth, a school of thought that has been popularized in emerging markets by his Mentor and godfather, Samuel Obafemi aka The Octopus.


This book is worth more than the price on it’s cover. As a brand growth expert operating in the US, I can attest to the fact that the nuggets shared in this book are indeed ‘borderless.
New York
This book is a must-read for business owners keen on improving their marketing outcomes from 0-1,000x. The book is well researched and the strategies shared by the authors are easy to deploy. I have seen tremendous increase in revenue since I started adopting the strategies in the book,
Mrs O
Abuja, Nigeria

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